Saudi Arabia occupies a distinguished position within the global luxury tourism landscape, recognized for its exceptional combination of ancient heritage, ambitious modern developments, and world-class hospitality
From the sacred cities of Makkah and Madinah, to the futuristic corridors of NEOM and the pristine islands of the Red Sea, the Kingdom presents an unparalleled duality; history and innovation, authenticity and exclusivity, tradition and luxury.
Strategic Context
From the rose-colored deserts of AlUla to the crystal waters of the Red Sea Project, and from the UNESCO-listed rock art of Hail to the ambitious Vision 2030 megaprojects, Saudi Arabia offers an unprecedented portfolio of experiences.
Saudi Arabia is not just a destination, it is an unfolding transformation preserving heritage while creating new definitions of luxury travel. This makes it uniquely positioned to attract high-value travelers from the United States who are seeking destinations that combine exclusivity, authenticity, and safety with cutting-edge comfort.
Because Saudi Arabia maintains political stability, invests billions into tourism infrastructure, and has placed sustainable tourism at the heart of its national vision, it stands out as an optimal market for U.S. luxury travel development.
The Saudi Luxury Triangle
Saudi Arabia’s top-tier luxury offering is concentrated across three flagship regions that define the future of premium travel:
Red Sea Project – the Kingdom’s most ambitious ultra-luxury development, featuring private islands, yacht marinas, and world-renowned hospitality brands such as Ritz-Carlton Reserve, St. Regis, and Six Senses. This destination embodies exclusivity, sustainability, and tailored experiences for the world’s most discerning travelers.
AlUla – a cultural capital set amidst dramatic desert landscapes, combining UNESCO World Heritage sites with luxury resorts like Banyan Tree and Habitas. AlUla uniquely fuses authenticity and sophistication, offering heritage immersion, desert glamping, and curated wellness retreats.
NEOM (Sindalah Island) – the futuristic epicenter of Saudi luxury, designed as a high-tech yacht hub and Mediterranean-style island escape. With marinas for superyachts, branded villas, and avant-garde leisure infrastructure, NEOM represents the cutting edge of travel for ultra-high-net-worth individuals.
Together, these three regions form the Saudi Luxury Triangle; a balanced portfolio of heritage, modern luxury, and visionary innovation, each aligned with the expectations of affluent American travelers seeking one-of-a-kind experiences.
The Old Eagles LLC Role
The Old Eagles LLC, headquartered in Phoenix, Arizona, functions as a strategic market access partner for Saudi tourism enterprises. We operate on three essential pillars: precise targeting, brand integrity, and operational efficiency.
Why this matters
Because the U.S. luxury travel market is highly competitive, Saudi operators cannot rely solely on reputation or large-scale marketing campaigns. Without structured U.S. representation, visibility among top-tier American travel buyers remains limited.
Because high net worth American travelers expect seamless booking, curated experiences, and premium exclusivity, the positioning of Saudi Arabia must be crafted to meet these expectations.
Because entering the U.S. without structured representation risks lost opportunities, diminished ROI, and reputational gaps. A trusted partner accelerates negotiations, builds confidence with American stakeholders, and protects brand value from the start.
Operational Framework
Market Intelligence – understanding the psychology of American luxury travelers, identifying the closed networks where high-value decisions are made, and ensuring Saudi offerings are matched with U.S. demand patterns.
Brand Positioning – presenting Saudi Arabia not just as a country opening its doors, but as a global luxury hub. The narrative must connect Saudi heritage and Vision 2030 innovation with the aspirations of affluent American travelers.
Operational Facilitation – structuring contracts, ensuring compliance with U.S. distribution standards, and building efficient onboarding pipelines to reduce the gap between first contact and confirmed bookings.
Market Imperative
The U.S. luxury travel market is actively expanding toward destinations that combine cultural authenticity with futuristic innovation. Saudi Arabia matches each criterion with strength.
Cultural authenticity – AlUla’s tombs, Diriyah’s heritage, and the UNESCO-listed sites of Najran and Hail give Saudi Arabia unmatched storytelling depth. Each carries enormous value for affluent travelers who seek experiences no other country can replicate.
Sustainable tourism – projects such as Amaala and the Red Sea Development are built on eco-sensitive designs, zero-carbon goals, and community integration. This resonates deeply with American travelers increasingly conscious of sustainability.
Immersive luxury – desert glamping under star-filled skies, wellness retreats by the Red Sea, curated culinary journeys with Michelin-level chefs, and exclusive island escapes position Saudi Arabia at the very frontier of ultra-luxury travel.
Unlike destinations that rely only on heritage or modernity, Saudi Arabia combines both; appealing to American travelers who want authenticity they can trust and luxury they can feel.
Engagement Framework
Collaboration with The Old Eagles LLC provides:
Targeted U.S. Market Penetration – bypassing mass marketing and positioning Saudi Arabia directly into closed U.S. premium travel networks, private clubs, and curated travel platforms.
Brand Preservation – protecting Saudi operators from brand dilution in mass markets, ensuring prestige and exclusivity remain intact.
Measured ROI – with performance tracking on conversion, traveler quality, and retention, outcomes are transparent, measurable, and scalable.
Example Projection
A twelve-traveler premium program, with an average spend of twelve thousand U.S. dollars per participant, yields an estimated one hundred forty-four thousand U.S. dollars per cycle. Replication three to four times annually provides a stable and scalable revenue base for all parties involved.
This projection excludes the additional long-term value of brand visibility and repeat travelers; both of which are significantly higher in the U.S. luxury segment.
Commercial Model
The recommended model combines:
A fixed retainer, securing continuous strategic engagement and sustained U.S. market presence.
A performance-based incentive, aligning outcomes with measurable conversion results.
Optional co-investment in U.S. marketing activations, accelerating demand generation within carefully selected premium travel communities.
This hybrid model ensures predictability for Saudi operators and accountability for The Old Eagles LLC.
U.S. Market Entry Partnership Model
Operational Model – Saudi operators retain full operational control over itineraries, experiences, and traveler engagement. The Old Eagles LLC does not interfere with delivery, but ensures structured U.S. representation and directs qualified American travelers to Saudi programs.
Client Acquisition Process – the acquisition process is conducted exclusively through established U.S. premium travel professionals, vetted tour operators, and private distribution platforms. The focus is on high-trust, high-value channels where exclusivity matters more than reach.
Program for B2B Promotion – Saudi operators are immediately integrated into a structured framework that connects directly to closed U.S. travel networks, luxury agencies, and private booking clubs. This ensures immediate access to the right clientele.
Marketing and Promotion – conducted strictly through credibility-driven B2B channels, deliberately avoiding digital mass campaigns that risk diluting brand value. Saudi operators maintain prestige, exclusivity, and long-term demand at premium price points.
Commercial Terms – monthly retainer plus performance-based incentive per confirmed U.S. traveler. No added margin or commissionable rates. This structure protects pricing, eliminates the risk of double margins, and provides transparency to both sides.
Timeline and Expectations
Following a formal agreement, activation can begin within three weeks. The initial phase includes defining the Saudi Arabia Positioning Brief for the U.S. market, followed by immediate integration into closed luxury travel networks. First measurable results are typically visible within the first quarter, ensuring both clarity and accountability.
Conclusion
Saudi Arabia’s heritage and Vision 2030 innovation together represent one of the most powerful narratives in global tourism. Because the U.S. luxury travel market demands authenticity, sustainability, and exclusivity, the Kingdom is ideally positioned for long-term growth.
Because The Old Eagles LLC combines market expertise, industry networks, and operational precision, Saudi operators can translate immense potential into measurable success.
For Saudi tourism enterprises, the time to enter the U.S. luxury travel market is now; because early movers secure the most valuable partnerships.
Next Steps
The outlined framework represents a strategic platform for high-value collaboration between Saudi operators and The Old Eagles LLC.
Upon internal assessment and alignment on itinerary architecture, commercial structure, and deployment timelines, a formal partnership agreement can be finalized within ten to fifteen business days. This enables the immediate launch of pilot programs, U.S. market integration, and selective distribution activation.
Explore structured engagement models for activating high-value cross-border partnerships:
Partnership Activation Models →
Establish Direct Communication
For confidential discussions, strategic briefings, or expedited partnership activation, connect directly with:
Dejan Marinković
Founder & CEO – The Old Eagles LLC
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