Strategic Context: Tunisia occupies a distinctive position within the global leather industry
For centuries, Tunisian manufacturers have refined the art of leather craftsmanship, combining heritage techniques with Mediterranean design and modern functionality. From handbags and belts to premium accessories, the products stand out for their authenticity and durability.
The United States represents one of the most competitive and rewarding markets for leather goods. High-end consumers consistently search for authentic products that reflect cultural heritage and artisanal value. The convergence of Tunisian production capacity and U.S. demand creates a unique opportunity for accelerated growth.
The Old Eagles LLC Role
The Old Eagles LLC, headquartered in Phoenix, Arizona, functions as a strategic partner for Tunisian leather producers seeking access to the U.S. market. The Old Eagles LLC’s approach is based on three pillars that ensure long-term and sustainable results: precise targeting, brand integrity, and operational efficiency.
Precise Targeting
Products are introduced directly to distributors, retail networks, and selective buyers in the United States who value craftsmanship and originality. This direct positioning avoids generic exposure and focuses on qualified, premium opportunities. The outcome is clear alignment between supply and targeted demand.
Brand Integrity
Manufacturers maintain full control over their identity, product story, and creative direction. The Old Eagles LLC does not act as a reseller but as a market access partner dedicated to preserving authenticity. This ensures that Tunisian craftsmanship enters the U.S. market with credibility and recognition.
Operational Efficiency
The Old Eagles LLC manages customs compliance, documentation, logistics, and market integration. Processes are designed to minimize risks, reduce delays, and ensure regulatory accuracy. Operational expertise accelerates entry and protects financial performance.
Business Model
The commercial framework is structured to reflect commitment and measurable results. The Old Eagles LLC operates exclusively as a strategic partner, providing representation, sustained positioning, and direct access to U.S. buyers. The structure protects brand identity while ensuring performance accountability.
The model combines a monthly retainer with a performance-based incentive. The retainer reflects the resources and expertise required to establish and manage U.S. presence. The performance component depends on the business structure, the scale of operations, and mutual agreement between the parties, ensuring flexibility and fairness.
Engagement Framework
Collaboration is guided by a structured process that enables efficiency and market focus. Each stage is designed to deliver access to qualified channels and to establish long-term brand presence. The framework ensures consistency while allowing for adaptation to specific brand needs.
U.S. Positioning Brief
A tailored market entry plan defines the appropriate segment, competitive advantages, and buyer networks. This process delivers an actionable strategy that guides all subsequent steps. The result is a clear blueprint for U.S. positioning.
Channel Integration
Products are introduced into established B2B networks, retail buyers, and select online platforms. The integration process emphasizes relevance, matching premium Tunisian leather goods with appropriate distribution partners. This secures immediate visibility in the right channels.
Measured ROI
Performance tracking, reporting, and market feedback provide full transparency. Insights are used to refine positioning and optimize strategies in real time. The objective is sustained growth based on clear, measurable results.
Timeline: Initial positioning is completed within three weeks, with tangible market traction achieved during the first operational quarter. This balance of speed and structure ensures effective entry.
Market Imperative
The U.S. market is experiencing a shift toward sustainable, artisan-made, and eco-conscious leather goods. Consumers increasingly prioritize heritage, authenticity, and ethical production practices. Tunisian craftsmanship aligns naturally with these expectations.
Tunisia combines tradition, creativity, and competitive production capacity. These strengths provide a clear advantage over mass producers while offering an alternative to luxury European pricing. The market positioning is ideal for growth in the premium U.S. segment.
Next Steps
Tunisia possesses the heritage, expertise, and craftsmanship required for international recognition. The United States provides the scale, networks, and demand to transform these strengths into tangible commercial success. What remains essential is the bridge that connects both markets.
The Old Eagles LLC establishes that bridge through structured, brand-protective, and performance-driven partnerships. The Old Eagles LLC’s role is to translate Tunisian manufacturing quality into a strong U.S. market presence. The moment for entry is now, with clear advantages for early movers.
Dejan Marinković, Founder & CEO – The Old Eagles LLC
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